A Ford Fry restaurant, The El Felix is located in booming Alpharetta, Georgia. The El Felix is a cheeky "mex-tex" joint serving up classic Mexican cuisine with a strong Texas flair. The branding for The El Felix is a tongue-in-cheek play on the kitschy menus, signage and collateral of 1950s Tex-Mex restaurants. The menus and collateral incorporate playful illustrations with gritty typefaces and Mexican sayings. This menu design was featured in Under Consideration's Art of the Menu.