Located near the Chicago O’hare international airport, The Loews Chicago O’Hare Hotel wanted to update their in-house restaurant to reflect their proximity to such a bustling thoroughfare. Inspired by Chicago's first airport, Ashburn Flying Field, The Ashburn is an innovative restaurant that celebrates the heritage and tradition of aviation. The branding for this particular location needed to cater to a wide range of clientele. The theme of aviation was woven through the visual elements—from the thoughtful use of photography to the vintage aviation illustrations. The majority of the branding was inspired by vintage luggage tags and airport ephemera.