Gold Peak Tea Rebrand

Gold Peak Tea is an iconic brand that needed a refresh, yet wanted to preserve all of its brand heritage in the process. This was an exciting project in close collaboration with the Gold Peak brand team. The final product resulted in an evolutionary rebrand that preserved the core look and feel of Gold Peak Tea. The VIS spans 18 flavors and 30 different packages. The process included design ideation, final mechanical creation as well as print and color testing the designs across 15 different substrates. This was a project in collaboration with Taxi Studio.