Fish Bar


BRANDING STRATEGY • LOGO DESIGN • ENVIRONMENTAL GRAPHICS

Boasting a fleet of floating restaurants on the Hudson River in Manhattan, North River Landing has redefined the dinner cruise with top-of-the-line restaurants and entertainment. With its award-winning North River Lobster Company garnering much attention, North River landing needed a vision for their newest 10,000 square foot yacht—home to Fish Bar, a 3-story seafood lounge and restaurant. This design focused a modern approach to a lounge concept with a new logo, custom illustrations, menus and environmental graphics for the floating restaurant. The design includes monoweight typography and custom geometric fish illustrations juxtaposed with a rich color palate more classically associated with lounges.


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